Keberadaan Ritel Modern dan Dampaknya terhadap Pasar Tradisional di DKI Jakarta

The Modern Retail and Its Impact to Traditional Markets in DKI JakartaThis study aimed to analyze the impact of modern retail coexistence with traditional retail on traditional retail’s performance. Our observation is the 153 markets PD Pasar Jaya spread across DKI Jakarta and the modern retails (minimarkets, supermarkets, hypermarkets) location based on the retail zoning policy of Jakarta Regional Regulation No. 2/2002. This study used number of traditional retailers as a proxy of performance variable. The regression results indicate a non linear relationship between the number of modern retails–especially supermarket–and traditional retails performance in which the coexistence of one supermarket is positive for traditional market performance and negative afterwards.Keywords: Traditional Retail; Modern Retail; Zoning Policy; PerformanceAbstrakPenelitian ini bertujuan untuk menganalisis dampak keberadaan ritel modern terhadap kinerja ritel tradisional dalam kebijakan zonasi ritel Peraturan Daerah (Perda) DKI Jakarta No. 2 Tahun 2002. Penelitian dilakukan terhadap 153 ritel tradisional PD Pasar Jaya di DKI Jakarta dan keberadaan ritel modern (minimarket, supermarket, dan hypermarket) yang melanggar ketentuan kebijakan zonasi ritel. Penelitian ini menggunakan data jumlah pedagang ritel tradisional sebagai proksi variabel kinerja ritel tradisional. Hasil regresi mengindikasikan hubungan tidak linier antara jumlah ritel modern–terutama supermarket– dan kinerja pasar tradisional yaitu berpengaruh positif jika terdapat satu ritel modern kemudian menjadi negatif jika melebihi jumlah tersebut.