Jamu Empon-Empon the Preservation and Protection of Indigenous Knowledge as a Community District of Central Java Province Kebumen

This research aimed to observe the preservation and protection of Empon-empon herb (ginger, turmeric, curcuma) of Kebumen Regency community from Central Java Province. Empon-empon herb had been believed from generation to generation by the community as herbal medicine which can cured various diseases, one of which is antedote of cancer. Using qualitative descriptive method, the result showed that Kebumen Regency community had been preserving Empon-empon herb by conducting processing training to improve its economic value which formed micro, small and medium enterprises (UMKM) along with financial aid in micro-credit, fostered along with the help of tools to improve the product packaging quality and marketing assistance through the exhibition along with the selling of the product in Kebumen Distric Griya Exhibits. Products which was produced consituted herbal medicine drinks extract in powder form of Empon-empon. The product brand was ZAHRIN which had permission from food and drug administration and the halal label that facilitated by the Department of Trade Kebumen. Branding, BPOM permission and halal permission were methods to protect the knowledge of Kebumen community concerning Empon-empon.