ITS products and services have been aggressively developed and they are expected to offer multiple benefits, such as traveler convenience and cutting of societal costs through a reduction in fatalities, injuries and emissions. However, technological possibilities and developments have often failed to translate into customer value and successful business to companies. This paper focuses on two issues: 1) filling some holes in empirical knowledge by providing an example of ITS and mobility business platform implementation, and 2) to identify potential business models and ecosystem for an international B2B2C ITS platform.
- business models
- intelligent transports systems
- ITS platform
- service concepts