IT Impact on Business Model Changes in Banking Era 4.0: Case Study Jenius

In the rise of the fourth era of the industrial revolution, companies from every industry are trying to implement digital technology in their business models. Most companies have one simple goal: to attract more customers by offering a simplified experience. Supported by a fast and reliable internet network, digital technology is a catalyst for digital transactions to become a common business in Indonesia. Because digital transactions require an enhanced banking experience, the banking industry also conducts experiments by applying technology to support mobility and increase transaction speeds for its customers. As a result, digital distortion, accompanied by the fact that the number of smartphones in Indonesia shows an increasing trend of 30 to 50 percent per year, makes the National Pension Savings Bank (BTPN) launch Jenius. Jenius is a digital banking product that allows users to manage all financial aspects and conduct banking activities anytime and anywhere, all through the application on your smartphone. In this paper, we will explain the business models, strategies, capabilities, and unique values of Jenius that they offer to their customers, and how Jenius is a bank 4.0 model by implementing IT in their business. The results we found concluded that Jenius was the future of banking. Jenius eliminates the limitations of typical banking by allowing customers to carry out their banking needs from anywhere in the world. Other banks must start thinking of activating similar banking experiences throughout the digital landscape before they fall and become victims of rapid technological change.