IT Impact on Business Model Changes in Banking Era 4.0: Case Study Jenius

Istidana Harjanti, Faisal Nasution, Nerifa Gusmawati, Muhammad Jihad, Muhammad Rifki Shihab, Benny Ranti, Indra Budi

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

2 Citations (Scopus)

Abstract

In the rise of the fourth era of the industrial revolution, companies from every industry are trying to implement digital technology in their business models. Most companies have one simple goal: to attract more customers by offering a simplified experience. Supported by a fast and reliable internet network, digital technology is a catalyst for digital transactions to become a common business in Indonesia. Because digital transactions require an enhanced banking experience, the banking industry also conducts experiments by applying technology to support mobility and increase transaction speeds for its customers. As a result, digital distortion, accompanied by the fact that the number of smartphones in Indonesia shows an increasing trend of 30 to 50 percent per year, makes the National Pension Savings Bank (BTPN) launch Jenius. Jenius is a digital banking product that allows users to manage all financial aspects and conduct banking activities anytime and anywhere, all through the application on your smartphone. In this paper, we will explain the business models, strategies, capabilities, and unique values of Jenius that they offer to their customers, and how Jenius is a bank 4.0 model by implementing IT in their business. The results we found concluded that Jenius was the future of banking. Jenius eliminates the limitations of typical banking by allowing customers to carry out their banking needs from anywhere in the world. Other banks must start thinking of activating similar banking experiences throughout the digital landscape before they fall and become victims of rapid technological change.

Original languageEnglish
Title of host publicationProceedings - 2019 2nd International Conference of Computer and Informatics Engineering
Subtitle of host publicationArtificial Intelligence Roles in Industrial Revolution 4.0, IC2IE 2019
EditorsAnita Hidayati, Shinta Oktaviana, Iklima Ermis Ismail, Ayu Rosyida Zain, Fitria Nugrahani, Dewi Kurniawati, Irma Permatasari Sari
PublisherInstitute of Electrical and Electronics Engineers Inc.
Pages53-57
Number of pages5
ISBN (Electronic)9781728123844
DOIs
Publication statusPublished - Sep 2019
Event2nd International Conference of Computer and Informatics Engineering, IC2IE 2019 - Banyuwangi, East Java, Indonesia
Duration: 10 Sep 201911 Sep 2019

Publication series

NameProceedings - 2019 2nd International Conference of Computer and Informatics Engineering: Artificial Intelligence Roles in Industrial Revolution 4.0, IC2IE 2019

Conference

Conference2nd International Conference of Computer and Informatics Engineering, IC2IE 2019
Country/TerritoryIndonesia
CityBanyuwangi, East Java
Period10/09/1911/09/19

Keywords

  • Business Model
  • Digital Banking
  • Digital Technology
  • Mobile Banking

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