TY - GEN
T1 - IT Impact on Business Model Changes in Banking Era 4.0
T2 - 2nd International Conference of Computer and Informatics Engineering, IC2IE 2019
AU - Harjanti, Istidana
AU - Nasution, Faisal
AU - Gusmawati, Nerifa
AU - Jihad, Muhammad
AU - Shihab, Muhammad Rifki
AU - Ranti, Benny
AU - Budi, Indra
PY - 2019/9
Y1 - 2019/9
N2 - In the rise of the fourth era of the industrial revolution, companies from every industry are trying to implement digital technology in their business models. Most companies have one simple goal: to attract more customers by offering a simplified experience. Supported by a fast and reliable internet network, digital technology is a catalyst for digital transactions to become a common business in Indonesia. Because digital transactions require an enhanced banking experience, the banking industry also conducts experiments by applying technology to support mobility and increase transaction speeds for its customers. As a result, digital distortion, accompanied by the fact that the number of smartphones in Indonesia shows an increasing trend of 30 to 50 percent per year, makes the National Pension Savings Bank (BTPN) launch Jenius. Jenius is a digital banking product that allows users to manage all financial aspects and conduct banking activities anytime and anywhere, all through the application on your smartphone. In this paper, we will explain the business models, strategies, capabilities, and unique values of Jenius that they offer to their customers, and how Jenius is a bank 4.0 model by implementing IT in their business. The results we found concluded that Jenius was the future of banking. Jenius eliminates the limitations of typical banking by allowing customers to carry out their banking needs from anywhere in the world. Other banks must start thinking of activating similar banking experiences throughout the digital landscape before they fall and become victims of rapid technological change.
AB - In the rise of the fourth era of the industrial revolution, companies from every industry are trying to implement digital technology in their business models. Most companies have one simple goal: to attract more customers by offering a simplified experience. Supported by a fast and reliable internet network, digital technology is a catalyst for digital transactions to become a common business in Indonesia. Because digital transactions require an enhanced banking experience, the banking industry also conducts experiments by applying technology to support mobility and increase transaction speeds for its customers. As a result, digital distortion, accompanied by the fact that the number of smartphones in Indonesia shows an increasing trend of 30 to 50 percent per year, makes the National Pension Savings Bank (BTPN) launch Jenius. Jenius is a digital banking product that allows users to manage all financial aspects and conduct banking activities anytime and anywhere, all through the application on your smartphone. In this paper, we will explain the business models, strategies, capabilities, and unique values of Jenius that they offer to their customers, and how Jenius is a bank 4.0 model by implementing IT in their business. The results we found concluded that Jenius was the future of banking. Jenius eliminates the limitations of typical banking by allowing customers to carry out their banking needs from anywhere in the world. Other banks must start thinking of activating similar banking experiences throughout the digital landscape before they fall and become victims of rapid technological change.
KW - Business Model
KW - Digital Banking
KW - Digital Technology
KW - Mobile Banking
UR - http://www.scopus.com/inward/record.url?scp=85078327934&partnerID=8YFLogxK
U2 - 10.1109/IC2IE47452.2019.8940837
DO - 10.1109/IC2IE47452.2019.8940837
M3 - Conference contribution
T3 - Proceedings - 2019 2nd International Conference of Computer and Informatics Engineering: Artificial Intelligence Roles in Industrial Revolution 4.0, IC2IE 2019
SP - 53
EP - 57
BT - Proceedings - 2019 2nd International Conference of Computer and Informatics Engineering
A2 - Hidayati, Anita
A2 - Oktaviana, Shinta
A2 - Ermis Ismail, Iklima
A2 - Zain, Ayu Rosyida
A2 - Nugrahani, Fitria
A2 - Kurniawati, Dewi
A2 - Permatasari Sari, Irma
PB - Institute of Electrical and Electronics Engineers Inc.
Y2 - 10 September 2019 through 11 September 2019
ER -