Is the Relationship of Proactive Personalities to Creativity Mediated by Voice Behavior in Indonesian Marketing Employees?

Ayudia popy Sesilia, Debora eflina Purba

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

Previous studies have found little indication of what moderates the magnitude of the relationship between proactive personality and employee creativity. This study investigates the mediating role of voice behavior in the relationship between proactive personality and employee creativity, using a theoretical approach to trait activation. A survey was conducted with 289 employees and 24 supervisors working in the marketing division of seven organizations (in manufacturing, banking, facilities services, and retail) in Indonesia. The results of the statistical analysis showed that the main effects of proactive personality on creativity were nonsignificant. Furthermore, voice behavior mediated the relationship between proactive personality and employee creativity; that is, the indirect effect of proactive personality on creativity through voice behavior was significant. The implications of the study are discussed.

Original languageEnglish
Title of host publicationProceedings of the 2nd International Conference on Intervention and Applied Psychology (ICIAP 2018)
DOIs
Publication statusPublished - 2019

Keywords

  • employee creativity
  • trait activation theory
  • voice behavior

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