Is shame emotion stronger than guilt emotion in Javanese and Buginese cultures?

Shame and guilt emotion are two emotions that evolved through the process of moral values socialization in a culture. Collective societies like Asia, including Indonesia, are well known with shame-based culture. On the contrary, individualistic societies like Western countries are well known with guilt-based culture. In shame-based culture, people will experience shame emotion more than guilt emotion when they are in a public place. There are two ethnic groups in Indonesia among others that are well known in instiling shame emotion to control one's behavior. Shame culture in Javanese ethnic group is known as isin, and in Buginese ethnic group it's known as siri. However, there is a tendency to shift towards individualistic characteristic or orientation in many communities in Indonesia. Some phenomenon showed that the role of shame emotion to regulate and encourage moral behavior has weaken. This study aims to investigate the tendency of young generations from both cultures to have higher shame emotion than guilt emotion. This study also intend to explore the process of moral values socialization in instilling shame and guilt emotions among young generations in Javanese and Buginese ethnic groups. This research used mixed methods. For quantitative approach, 45 youths from Javanese culture (Mage = 19.70) and 45 youths from Buginese culture (Mage = 19.31) were involved. Shame and guilt emotions were evaluated by TOSCA 3 and followed by interviews on their cultural values socialization. For qualitative study, data were collected through in-depth interview with four people from Javanese culture, and four people from Buginese culture as well. Result shows that shame emotion of young generation in both cultures is weaker than guilt emotions. For both ethnic groups, all actions that raise shame emotion will also considered as actions which may bring guilt emotion. In Javanese ethnic group, shame emotions is socialized through language and manners, whereas for Buginese ethnic group, shame emotion is socialized through advices.