IRRATIONAL FACTORS AFFECTING THE PURCHASE INTENTION OF VIRTUAL GOODS IN FIRST-PERSON SHOOTER ONLINE GAMES

Research output: Contribution to journalArticlepeer-review

Abstract

The purchase intent of in-game items in online games has attracted the attention of a number of studies. Most studies are based on volitional factors. This study investigated the determinants of purchase intent of virtual goods items in FPS online games with volitional and non-volitional factors. The online survey was conducted among 107 CS:GO, Apex Legends, Valorant, or PUBG: BATTLEGROUNDS players. Structural equation modeling (SEM) from the data collected shows that volitional factors, non-volitional factors, and game-related items influence the intention to buy game items on FPS online games.

Original languageEnglish
Pages (from-to)2240-2248
JournalJurnal Scientia
Volume12
Issue number3
DOIs
Publication statusPublished - 19 Jun 2023

Keywords

  • Purchase Intent
  • Volitional
  • Non-Volitional
  • Game-Related Factors
  • Item Game

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