Abstract
The purchase intent of in-game items in online games has attracted the attention of a number of studies. Most studies are based on volitional factors. This study investigated the determinants of purchase intent of virtual goods items in FPS online games with volitional and non-volitional factors. The online survey was conducted among 107 CS:GO, Apex Legends, Valorant, or PUBG: BATTLEGROUNDS players. Structural equation modeling (SEM) from the data collected shows that volitional factors, non-volitional factors, and game-related items influence the intention to buy game items on FPS online games.
Original language | English |
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Pages (from-to) | 2240-2248 |
Journal | Jurnal Scientia |
Volume | 12 |
Issue number | 3 |
DOIs | |
Publication status | Published - 19 Jun 2023 |
Keywords
- Purchase Intent
- Volitional
- Non-Volitional
- Game-Related Factors
- Item Game