@inproceedings{16f8d4de7a514c239cc6567cceaa28b3,
title = "Investigating factors of purchase intention based on social commerce, trust and follower in social media",
abstract = "Every year the use of social media has increased especially Instagram. One of the purpose of social media usage is to market the product (e-commerce). Given the development of social media to support e-commerce, it is important to understand the factors of purchase intention. However, although previous researches have started to identify the purchase intention factors, this study attempted to light on three components that are being main characteristics of social media, including social commerce, trust and follower. An online questionnaire was completed to test the research model and hypotheses based on survey data collected from users of Instagram in Indonesia. The result of this research shown the same result as other research which the social commerce construct influence someone purchase intention in social media.",
keywords = "E-business, follower, purchase intention, social commerce, trust",
author = "Sensuse, {Dana Indra} and Pratama, {Ardye Amando} and Deki Satria and Handrie Noprisson and Arief Ramadhan",
year = "2018",
month = jan,
day = "23",
doi = "10.1109/ICITSI.2017.8267963",
language = "English",
series = "2017 International Conference on Information Technology Systems and Innovation, ICITSI 2017 - Proceedings",
publisher = "Institute of Electrical and Electronics Engineers Inc.",
pages = "315--319",
booktitle = "2017 International Conference on Information Technology Systems and Innovation, ICITSI 2017 - Proceedings",
address = "United States",
note = "4th International Conference on Information Technology Systems and Innovation, ICITSI 2017 ; Conference date: 23-10-2017 Through 24-10-2017",
}