Investigating critical factors of social CRM adoption using technology, organization, and environment (TOE) framework and analytical hierarchy process (AHP)

DInna Amelina, Achmad Nizar Hidayanto, Nur Fitriah Ayuning Budi, Puspa I. Sandhyaduhita, Rifki Shihab

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

11 Citations (Scopus)

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Computer Science