Investigating critical factors of social CRM adoption using technology, organization, and environment (TOE) framework and analytical hierarchy process (AHP)

DInna Amelina, Achmad Nizar Hidayanto, Nur Fitriah Ayuning Budi, Puspa Indahati Sandhyaduhita, Muhammad Rifki Shihab

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

5 Citations (Scopus)

Fingerprint

Dive into the research topics of 'Investigating critical factors of social CRM adoption using technology, organization, and environment (TOE) framework and analytical hierarchy process (AHP)'. Together they form a unique fingerprint.

Engineering & Materials Science