Integrated Marketing Communication Sekolah Tinggi Desain Interstudi Sebagai Strategi Keluar dari Krisis

Isharyadi, Firman Kurniawan, Irwansyah, Poppy Ruliana

Research output: Contribution to journalArticlepeer-review

Abstract

This study aims to find out how Integrated Marketing Communication (IMC) is a strategy out of crisis? The analysis of this study focuses on how Integrated Marketing Communication becomes a strategy out of crisis, using planning
- planning, organizing, activating, and monitoring methods that are carried out to determine and achieve targets According to George R. Terry (Terry, 1957). Through case studies and data collection techniques in the form of interviews, it is known that IMC can overcome and even exclude organizations from crises, besides being able to improve the image also has an impact on increasing student acceptance. The conclusion of this study shows that the
existence of IMC activities carried out separately, although it does not have an impact on new student admissions, this strategy is able to make STDI out of crisis, IMC strategies can be a different approach for crisis - affected organizations, improving the image positive and increase public trust.
Original languageIndonesian
Pages (from-to)23-36
JournalCommunicare : Journal of Communication Studies
Volume6
Issue number1
DOIs
Publication statusPublished - 2019

Keywords

  • krisis
  • komunikasi pemasaran terpadu

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