TY - JOUR
T1 - Institutional Dynamics of Halal Tourism Development In Indonesia and Malaysia
AU - Musthofa, Budiman Mahmud
AU - Pranita, Diaz
AU - SattarRasul, Mohamad
AU - Haidlir, Banu Muhammad
N1 - Funding Information:
The authors express their gratitude to the Universitas Indonesia for its assistance and contribution to completing this research. This research was funded by PUTI (Publikasi Terindeks Internasional) Q1 Research Grant from the Universitas Indonesia with Contract Number: NKB-1159/UN2.RST/HKP/05.00/2022.
Publisher Copyright:
© 2023 The Author(s).
PY - 2023/6/20
Y1 - 2023/6/20
N2 - In the context of Southeast Asia, Muslim-majority nations Indonesia and Malaysia had pioneered the development of halal tourism. Nevertheless, Malaysia has outperformed Indonesia in cultivating its halal tourism industry. The research sought to investigate the political economy factors contributing to this discrepancy. The research posited that the emergence of Islamic identity, the intensification of Islam’s politicization, and the varying degrees of capitalizing on Islamic values are three crucial determinants influencing the relative success of Malaysia’s halal tourism industry compared to Indonesia’s. Firstly, the perception of Islamic identity in Malaysia is less threatening compared to that in Indonesia. Secondly, the politicization of Islam is less pronounced in Malaysia than in Indonesia. To examine these assertions, the research utilized a methodological blend of primary and secondary data, incorporating interviews with policymakers and stakeholders of halal tourism in both countries. In addition to identifying the critical factors shaping the development of halal tourism, the research contributed by offering several recommendations concerning the innovative aspect of halal tourism branding. It was argued that within the growth of halal tourism in a nation, debates surrounding the emergence of Islamic identity in aspects of halal tourism can potentially obstruct the advancement of cultural tourism commodities. Consequently, the research enhances our understanding of the complex interplay between political economy factors and the evolution of halal tourism from an academic perspective.
AB - In the context of Southeast Asia, Muslim-majority nations Indonesia and Malaysia had pioneered the development of halal tourism. Nevertheless, Malaysia has outperformed Indonesia in cultivating its halal tourism industry. The research sought to investigate the political economy factors contributing to this discrepancy. The research posited that the emergence of Islamic identity, the intensification of Islam’s politicization, and the varying degrees of capitalizing on Islamic values are three crucial determinants influencing the relative success of Malaysia’s halal tourism industry compared to Indonesia’s. Firstly, the perception of Islamic identity in Malaysia is less threatening compared to that in Indonesia. Secondly, the politicization of Islam is less pronounced in Malaysia than in Indonesia. To examine these assertions, the research utilized a methodological blend of primary and secondary data, incorporating interviews with policymakers and stakeholders of halal tourism in both countries. In addition to identifying the critical factors shaping the development of halal tourism, the research contributed by offering several recommendations concerning the innovative aspect of halal tourism branding. It was argued that within the growth of halal tourism in a nation, debates surrounding the emergence of Islamic identity in aspects of halal tourism can potentially obstruct the advancement of cultural tourism commodities. Consequently, the research enhances our understanding of the complex interplay between political economy factors and the evolution of halal tourism from an academic perspective.
KW - Halal tourism development
KW - Indonesia
KW - institutional dynamics
KW - Malaysia
UR - http://www.scopus.com/inward/record.url?scp=85166105201&partnerID=8YFLogxK
U2 - 10.21512/jas.v11i1.9431
DO - 10.21512/jas.v11i1.9431
M3 - Article
AN - SCOPUS:85166105201
SN - 2338-1361
VL - 11
SP - 89
EP - 110
JO - Journal of ASEAN Studies
JF - Journal of ASEAN Studies
IS - 1
ER -