Insights into intention to learn of employees in a startup for enterprise development

The study focuses on learning within an enterprise at its startup stage. Learning has contributed to successful enterprise development. Thus, facilitating workplace learning becomes one of the primary responsibilities of startup owners. Based on a survey of 100 employees from one startup, three common organisation-related factors (i.e., age of employees, length of employment, and type of employment) have no impact on employees’ intention to learn which consists of attitude, subjective norm, and perceived behaviour control, in accordance with theory of planned behaviour. This case study highlights that workplace learning for a startup can be planned and facilitated for all employees because the intention to learn is not influenced by the three organisation-related factors. For future research, motivation to learn is suggested to help extend employees’ intention to learn for effective workplace learning in a startup.