Innovation Strategies in Japan Tourism Industry: A Case Study in Fukui Prefecture

Research output: Contribution to conferencePaper

Abstract

This paper gives an overview of the innovation strategies in Japan tourism industry, a study case in Fukui Prefecture. Fukui is not as a major tourist destination in Japan. Maybe people are more familiar with Tokyo, Kyoto and other big cities in Japan. It is common that foreign tourists prefer to travel to big cities or famous places. To make Fukui prefecture known in overseas, local government enacts policy strategies by utilizing all potentials. This paper explains concretely by the efforts made by the regional government. Regional government established Fukui-ken Kankou Shinsenryaku’s policy. Fukui Prefectural Tourism Strategy Policy is implemented through promotion. Promotions are made through personal selling by utilizing foreigners living in Fukui. Foreigners in Fukui are invited to become Fukui reporters and ambassadors. As a Fukui reporter and the Fukui ambassador, they have a duty to promote Fukui through SNS (Social Networking Service). They also get priviledge, such as get free and discount entry to museum, and other tourism destination.The effectiveness of the strategy innovation is also presented in this paper by using visitor arrival’s data based on Fukui-ken Kankoukyaku Irikomisuu.
Original languageEnglish
Publication statusPublished - 2017
EventASJI International Symposium 2017 - ID, Padang, Indonesia
Duration: 1 Jan 2017 → …
http://elsevier.com/theconference

Conference

ConferenceASJI International Symposium 2017
CountryIndonesia
CityPadang
Period1/01/17 → …
Internet address

Fingerprint

Innovation strategy
Tourism industry
Japan
Regional government
Tourism destination
Local government
Social networking
Personal selling
Tourists
Tourism
Tourist destination
Discount
Government policy
Tokyo

Keywords

  • Tourismn, policy, Fukui Prefecture, strategies, innovation.

Cite this

Filia (2017). Innovation Strategies in Japan Tourism Industry: A Case Study in Fukui Prefecture. Paper presented at ASJI International Symposium 2017, Padang, Indonesia.
Filia. / Innovation Strategies in Japan Tourism Industry: A Case Study in Fukui Prefecture. Paper presented at ASJI International Symposium 2017, Padang, Indonesia.
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Filia 2017, 'Innovation Strategies in Japan Tourism Industry: A Case Study in Fukui Prefecture' Paper presented at ASJI International Symposium 2017, Padang, Indonesia, 1/01/17, .

Innovation Strategies in Japan Tourism Industry: A Case Study in Fukui Prefecture. / Filia.

2017. Paper presented at ASJI International Symposium 2017, Padang, Indonesia.

Research output: Contribution to conferencePaper

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PY - 2017

Y1 - 2017

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AB - This paper gives an overview of the innovation strategies in Japan tourism industry, a study case in Fukui Prefecture. Fukui is not as a major tourist destination in Japan. Maybe people are more familiar with Tokyo, Kyoto and other big cities in Japan. It is common that foreign tourists prefer to travel to big cities or famous places. To make Fukui prefecture known in overseas, local government enacts policy strategies by utilizing all potentials. This paper explains concretely by the efforts made by the regional government. Regional government established Fukui-ken Kankou Shinsenryaku’s policy. Fukui Prefectural Tourism Strategy Policy is implemented through promotion. Promotions are made through personal selling by utilizing foreigners living in Fukui. Foreigners in Fukui are invited to become Fukui reporters and ambassadors. As a Fukui reporter and the Fukui ambassador, they have a duty to promote Fukui through SNS (Social Networking Service). They also get priviledge, such as get free and discount entry to museum, and other tourism destination.The effectiveness of the strategy innovation is also presented in this paper by using visitor arrival’s data based on Fukui-ken Kankoukyaku Irikomisuu.

KW - Tourismn, policy, Fukui Prefecture, strategies, innovation.

M3 - Paper

ER -

Filia. Innovation Strategies in Japan Tourism Industry: A Case Study in Fukui Prefecture. 2017. Paper presented at ASJI International Symposium 2017, Padang, Indonesia.