Innovation meets modest fashion-based localism: A systematic literature review

Research on innovation, localism, and modest fashion has garnered significant scholarly attention in recent years. However, existing studies have not produced conclusive results regarding the link between innovation in modest fashion and localism. This systematic literature review aims to identify research trends, theories, and innovations in modest fashion and determine factors related to innovation in modest fashion on the basis of localism. The Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) method was used to analyze 24 articles on innovation, localism, and modest fashion from the Scopus, Web of Science, and ProQuest databases. The results indicate a growing trend in the themes of innovation, localism, and modest fashion over the last decade. Additionally, six main factors have emerged to answer the research question regarding the determinants of innovation: design-driven, market-driven, technology-driven, localism-driven, culture-driven, and sustainability-driven. These factors emphasize the significance of considering localism and sustainability in shaping future innovations in the modest fashion industry. The study concludes that the combination of these driving factors can greatly influence the development of innovative strategies that align with consumer preferences and global market trends. Moreover, the findings of this review contribute to the growing body of knowledge on the relationship between innovation and localism, offering practical insights for business leaders and policymakers. By understanding how localism can drive innovation in the modest fashion industry, businesses can better position themselves to create sustainable and competitive advantages. Future research should focus on further exploring these factors to provide more in-depth insights into the role of localism in promoting innovation and business performance in the modest fashion sector.