Inhibiting motivating factors on online gig economy client in Indonesia

Sinta Nur Asih, Yudho Giri Sucahyo, Arfive Gandhi, Yova Ruldeviyani

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

2 Citations (Scopus)

Abstract

Online Gig Economy (OGE) as a result of digitalization results in a group of freelancers called gig workers. The rapid growth of the OGE platform and the high number of internet users in Indonesia has the potential to open up online job market opportunities and can lead to an excess supply of online gig workers. The growth of OGE in Indonesia needs to be balanced with the existence of research to find solutions to factors that influence people's interest in using online gig worker services. Data collection is done by distributing online questionnaires. Based on the results of the study, the factors that are motivating the interest of the public to use the gig worker online services are the Perceived Usefulness, and Social Influence while the inhibiting factor is the Perceived of Risk.

Original languageEnglish
Title of host publication2019 International Conference on Advanced Computer Science and Information Systems, ICACSIS 2019
PublisherInstitute of Electrical and Electronics Engineers Inc.
Pages349-356
Number of pages8
ISBN (Electronic)9781728152929
DOIs
Publication statusPublished - Oct 2019
Event11th International Conference on Advanced Computer Science and Information Systems, ICACSIS 2019 - Bali, Indonesia
Duration: 12 Oct 201913 Oct 2019

Publication series

Name2019 International Conference on Advanced Computer Science and Information Systems, ICACSIS 2019

Conference

Conference11th International Conference on Advanced Computer Science and Information Systems, ICACSIS 2019
Country/TerritoryIndonesia
CityBali
Period12/10/1913/10/19

Keywords

  • Gig economy
  • Industry 4.0
  • On-demand workers
  • TAM
  • Technology acceptance
  • UTAUT

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