This research discusses the information seeking behavior by employees working at insurance industry using internet at PT. Asuransi Kredit Indonesia, which includes the barriers of doing information searching and the things that drive them using internet tools to fulfill their information needs. This research used qualitative approach through observation and interview of 6 informants. The Kulthauâ€™s Model of Information seeking behavior is used as a framework research questions in this research. The results show that the information needs by the employees are related to their profession, such as the information needs related to the networks and links of employees and clients. In overall of the process of information searching behavior, it is closely related to Kulthauâ€™s process, started by initiation, selection, exploration, formulation, acquisition, and finished by presentation. The main barriers occurred is related to the problem of the internet speed, which is slow. The main reason why they use internet as the medium of information searching is that it is considered the fastest method to search information.
|Publication status||Published - 2018|
|Event||International Conference of Library, Archives, and Information Sciences (ICOLAIS) 2017Â - ID, Depok, Indonesia|
Duration: 1 Jan 2018 → …
|Conference||International Conference of Library, Archives, and Information Sciences (ICOLAIS) 2017Â|
|Period||1/01/18 → …|
- information needs, information searching behavior, Internet searching, insurance employees.