TY - GEN
T1 - Influencing Factors of Mobile Commerce Personalization with Immersive Technology
T2 - 6th International Conference on Informatics and Computational Sciences, ICICoS 2022
AU - Nastiti, Kharisma Alivia
AU - Sensuse, Dana Indra
AU - Suryono, Ryan Randy
AU - Kautsarina,
N1 - Publisher Copyright:
© 2022 IEEE.
PY - 2022
Y1 - 2022
N2 - Globally, the number of transactions made through mobile devices continued to increase and reach high numbers. Besides, the rapid development of technology also offers a new technological innovation called immersive technology. This technology attracted a lot of attention from various parties to participate in developing and implementing this innovative technology that has high value and potential. Immersive technology can provide the newest digital experience by removing the boundaries between the real and virtual worlds. The appropriate and effective implementation is needed in the development of new technology. So, the factors influencing users to adopt immersive technology in various research fields need to be identified and explored. In this study, 31 studies about the use of immersive technology in multiple areas were selected to assist this research. Those selected study primarily discusses the factors that influence the use of certain immersive technologies in a particular context. The factors studied are all factors that have been proven to affect the use of immersive technology, both positively and negatively. The results of this study are expected to recognize what factors can influence the adoption of immersive technology in mobile commerce. These factors are expected to be a recommendation for developing mobile commerce that applies immersive technology and can provide information for managers to help them create the right strategy.
AB - Globally, the number of transactions made through mobile devices continued to increase and reach high numbers. Besides, the rapid development of technology also offers a new technological innovation called immersive technology. This technology attracted a lot of attention from various parties to participate in developing and implementing this innovative technology that has high value and potential. Immersive technology can provide the newest digital experience by removing the boundaries between the real and virtual worlds. The appropriate and effective implementation is needed in the development of new technology. So, the factors influencing users to adopt immersive technology in various research fields need to be identified and explored. In this study, 31 studies about the use of immersive technology in multiple areas were selected to assist this research. Those selected study primarily discusses the factors that influence the use of certain immersive technologies in a particular context. The factors studied are all factors that have been proven to affect the use of immersive technology, both positively and negatively. The results of this study are expected to recognize what factors can influence the adoption of immersive technology in mobile commerce. These factors are expected to be a recommendation for developing mobile commerce that applies immersive technology and can provide information for managers to help them create the right strategy.
KW - immersive technology
KW - mobile commerce
KW - systematic literature review
UR - http://www.scopus.com/inward/record.url?scp=85146198780&partnerID=8YFLogxK
U2 - 10.1109/ICICoS56336.2022.9930592
DO - 10.1109/ICICoS56336.2022.9930592
M3 - Conference contribution
AN - SCOPUS:85146198780
T3 - Proceedings - International Conference on Informatics and Computational Sciences
SP - 6
EP - 11
BT - 2022 6th International Conference on Informatics and Computational Sciences, ICICoS 2022
PB - Institute of Electrical and Electronics Engineers Inc.
Y2 - 28 September 2022 through 29 September 2022
ER -