Influencing factors of consumer purchase intention based on social commerce paradigm

M. Octaviano Pratama, Ruci Meiyanti, Handrie Noprisson, Arief Ramadhan, Achmad Nizar Hidayanto

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

3 Citations (Scopus)

Abstract

Social commerce grows as the growth of sophisticated e-commerce and social media. Based on empirical research about consumer purchase intention, various influencing factors of purchase intention was identified. In this study, we conducted a research about influencing factors of consumer purchase intention: (1) familiarity, (2) information seeking, (3) trust, (4) social presence, (5) perceived social value and (6) perceived utilitarian value. We also observed the role of trust as mediator between social presence and purchase intention. 189 questionnaires were constructed to social commerce users who experienced in among Instagram, Kaskus, Eventbrite, Groupon and so on. Structural Equation Modelling (SEM) is used in our research model and tested by Partial Least Squared (PLS). The results are: (1) social presence and trust influence consumer purchase intention, (2) trust can be an intermediary between social presence and purchase intention.

Original languageEnglish
Title of host publication2017 International Conference on Advanced Computer Science and Information Systems, ICACSIS 2017
PublisherInstitute of Electrical and Electronics Engineers Inc.
Pages73-79
Number of pages7
ISBN (Electronic)9781538631720
DOIs
Publication statusPublished - 4 May 2018
Event9th International Conference on Advanced Computer Science and Information Systems, ICACSIS 2017 - Jakarta, Indonesia
Duration: 28 Oct 201729 Oct 2017

Publication series

Name2017 International Conference on Advanced Computer Science and Information Systems, ICACSIS 2017
Volume2018-January

Conference

Conference9th International Conference on Advanced Computer Science and Information Systems, ICACSIS 2017
Country/TerritoryIndonesia
CityJakarta
Period28/10/1729/10/17

Keywords

  • Purchase Intention
  • Social Commerce
  • Social Presence
  • Trust

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