TY - GEN
T1 - Influencing factors of consumer purchase intention based on social commerce paradigm
AU - Pratama, M. Octaviano
AU - Meiyanti, Ruci
AU - Noprisson, Handrie
AU - Ramadhan, Arief
AU - Hidayanto, Achmad Nizar
N1 - Publisher Copyright:
© 2017 IEEE.
PY - 2017/7/2
Y1 - 2017/7/2
N2 - Social commerce grows as the growth of sophisticated e-commerce and social media. Based on empirical research about consumer purchase intention, various influencing factors of purchase intention was identified. In this study, we conducted a research about influencing factors of consumer purchase intention: (1) familiarity, (2) information seeking, (3) trust, (4) social presence, (5) perceived social value and (6) perceived utilitarian value. We also observed the role of trust as mediator between social presence and purchase intention. 189 questionnaires were constructed to social commerce users who experienced in among Instagram, Kaskus, Eventbrite, Groupon and so on. Structural Equation Modelling (SEM) is used in our research model and tested by Partial Least Squared (PLS). The results are: (1) social presence and trust influence consumer purchase intention, (2) trust can be an intermediary between social presence and purchase intention.
AB - Social commerce grows as the growth of sophisticated e-commerce and social media. Based on empirical research about consumer purchase intention, various influencing factors of purchase intention was identified. In this study, we conducted a research about influencing factors of consumer purchase intention: (1) familiarity, (2) information seeking, (3) trust, (4) social presence, (5) perceived social value and (6) perceived utilitarian value. We also observed the role of trust as mediator between social presence and purchase intention. 189 questionnaires were constructed to social commerce users who experienced in among Instagram, Kaskus, Eventbrite, Groupon and so on. Structural Equation Modelling (SEM) is used in our research model and tested by Partial Least Squared (PLS). The results are: (1) social presence and trust influence consumer purchase intention, (2) trust can be an intermediary between social presence and purchase intention.
KW - Purchase Intention
KW - Social Commerce
KW - Social Presence
KW - Trust
UR - http://www.scopus.com/inward/record.url?scp=85050919678&partnerID=8YFLogxK
U2 - 10.1109/ICACSIS.2017.8355015
DO - 10.1109/ICACSIS.2017.8355015
M3 - Conference contribution
AN - SCOPUS:85050919678
T3 - 2017 International Conference on Advanced Computer Science and Information Systems, ICACSIS 2017
SP - 73
EP - 79
BT - 2017 International Conference on Advanced Computer Science and Information Systems, ICACSIS 2017
PB - Institute of Electrical and Electronics Engineers Inc.
T2 - 9th International Conference on Advanced Computer Science and Information Systems, ICACSIS 2017
Y2 - 28 October 2017 through 29 October 2017
ER -