Influence of perceived quality of official university websites to perceived quality of university education and enrollment intention

This chapter aims to analyze the impact of a university's website quality to the intentions of prospective students to enroll at the university. The proposed model was tested by distributing questionnaires to third-year senior high school students around Jakarta. Respondents were asked to follow a series of instructions to access the websites of two universities, the University of Muhammadiyah Malang and the Indonesian Islamic University. After completing the task, respondents were asked to complete a questionnaire to evaluate website quality. Based on the analysis of 117 valid questionnaires, it is concluded that website quality influences the perception by prospective university students of quality university education, which subsequently affects the intention of prospective students to enroll at the university. The finding confirms that the quality of official websites can be used as an extrinsic attribute to signal the quality of education at the university; thus, its optimal maintenance must be endeavoured.