Abstract
Investment decision is an important financial activity to be carried out for investment actors because it has direct involvement in making benefits for the future of the resources owned by investors nowadays. Investment decisions can help in allocating investment capital in the most effective way and ensuring
that the returns obtained are the best returns. However, the facts showed that investors are often affected by psychological bias such as determining factors that influences their preferences and investment decisions. This research was conducted with the aim to analyze at investor preferences in the allocation of their investment assets. This study uses a quantitative approach, types of explanatory research, Analytical Hierarchy Process (AHP) techniques, survey methods, by distributing questionnaires to 100 respondents to the technique of taking samples of non-probability sampling. The results of the study shows that most respondents prefer stocks as their investment alternative when allocating assets.
that the returns obtained are the best returns. However, the facts showed that investors are often affected by psychological bias such as determining factors that influences their preferences and investment decisions. This research was conducted with the aim to analyze at investor preferences in the allocation of their investment assets. This study uses a quantitative approach, types of explanatory research, Analytical Hierarchy Process (AHP) techniques, survey methods, by distributing questionnaires to 100 respondents to the technique of taking samples of non-probability sampling. The results of the study shows that most respondents prefer stocks as their investment alternative when allocating assets.
| Original language | English |
|---|---|
| Pages (from-to) | 06-14 |
| Journal | International Journal of Business and Management Invention (IJBMI) |
| Volume | 9 |
| Issue number | 5 |
| Publication status | Published - May 2020 |