Currently the entertainment industry is adopting online ticketing for supporting business from main products to profitability improvement. E-loyalty needs to be examined because are deals with less loyal customer characteristic. The sample are 249 customers whom have purchased for tickets online at least once. Data was gathered by questionnaires and analyzed by Path Analysis and Importance - Performance Analysis. The findings of the research indicate that satisfaction has the strongest relationship to e-loyalty. This study provides four improvement alternatives as a form of new business development strategy for showbiz industry in Indonesia.
|Journal||Journal of Physics: Conference Series|
|Publication status||Published - 22 Jun 2015|
|Event||3rd International Conference on Science and Engineering in Mathematics, Chemistry and Physics, ScieTech 2015 - Bali, Indonesia|
Duration: 31 Jan 2015 → 1 Feb 2015