Improving the performance of customer loyalty of online ticketing in Indonesia's showbiz industry

M. Dachyar, E. S. Athory

Research output: Contribution to journalConference articlepeer-review

Abstract

Currently the entertainment industry is adopting online ticketing for supporting business from main products to profitability improvement. E-loyalty needs to be examined because are deals with less loyal customer characteristic. The sample are 249 customers whom have purchased for tickets online at least once. Data was gathered by questionnaires and analyzed by Path Analysis and Importance - Performance Analysis. The findings of the research indicate that satisfaction has the strongest relationship to e-loyalty. This study provides four improvement alternatives as a form of new business development strategy for showbiz industry in Indonesia.

Original languageEnglish
Article number012016
JournalJournal of Physics: Conference Series
Volume622
Issue number1
DOIs
Publication statusPublished - 22 Jun 2015
Event3rd International Conference on Science and Engineering in Mathematics, Chemistry and Physics, ScieTech 2015 - Bali, Indonesia
Duration: 31 Jan 20151 Feb 2015

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