Improving Music Streaming Services Through Metadata: Case Study from JOOX Indonesia

Background of this Study: This article examines how digital music handled on music streaming services, JOOX Indonesia in particular. Purposes: The aims was to bring insight that metadata management skill could help an enhancement over music streaming services through metadata and to improve the user experience when using music streaming services. Method: A single case study is chosen as the research method for this paper. The researcher did three months internship to see how the music file handled on the back end of JOOX. Semi-structured qualitative interviews and documentary analysis were used to collect and triangulate the qualitative data. Findings: The result shows JOOX using its operational self-possession procedures to handle its digital music file and using its own metadata standard with adaptation from music metadata standard. JOOX has a feature that utilizes music lyric. We found that lyric metadata embedded as a distinct entity on their backend system. Since lyric frequently used by the user as an access point when they do the retrieval, we propose to embed lyric as a field on music metadata to improve search result. Conclusion: These research shows are lyric as the essential part when users enjoy the music in music streaming services. By embed lyric on music metadata, lyric could be able as an access point for retrieval. Moreover, lyric as metadata could be part of music digital file handling.