Improving Indonesian Small Economies by Digitizing Traditional Shops: A Case Study of Mitra Bukalapak

Septian Adiwibowo, Muhammad Ikhsan Setiadi, Daniel, Esmining Mitarum, Eunike Endariahna Surbakti, Muhammad Rifki Shihab

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

The purpose of this research is to underline the novel ways Indonesian traditional small shops are exploiting the digital era. By using the ASEAN MSME development policy as its main theoretical lens, this research offers empirical evidences as to how Indonesian traditional small shops overcome the digital-era challenges and strategize for the upcoming future. Primary data were collected through a series of interviews with traditional small shop owners whom were members of Mitra Bukalapak in the greater Jakarta region. This research has shown that Mitra Bukalapak can serve as a solution to foster further business growth of Indonesian MSMEs. The Mitra Bukalapak's digitalization initiative have offered numerous business advantages that were realized by complementing traditional small shops with modern digital tools.

Original languageEnglish
Title of host publicationProceedings of 2019 International Conference on Information Management and Technology, ICIMTech 2019
PublisherInstitute of Electrical and Electronics Engineers Inc.
Pages608-612
Number of pages5
ISBN (Electronic)9781728133331
DOIs
Publication statusPublished - 1 Aug 2019
Event4th International Conference on Information Management and Technology, ICIMTech 2019 - Jakarta/Bali, Indonesia
Duration: 19 Aug 201920 Aug 2019

Publication series

NameProceedings of 2019 International Conference on Information Management and Technology, ICIMTech 2019

Conference

Conference4th International Conference on Information Management and Technology, ICIMTech 2019
Country/TerritoryIndonesia
CityJakarta/Bali
Period19/08/1920/08/19

Keywords

  • Bukalapak
  • eCommerce
  • mitra Bukalapak
  • MSME
  • O2O
  • SME
  • traditional shops

Fingerprint

Dive into the research topics of 'Improving Indonesian Small Economies by Digitizing Traditional Shops: A Case Study of Mitra Bukalapak'. Together they form a unique fingerprint.

Cite this