Improvement of new product development process by evaluating the existing development approach: Lesson learned from pharmaceutical and ICT companies

Muhammad Iqbal, Amalia Suzianti

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

The article discusses the implementation of the NPD process design method, while at the same time considering the existing product development applied by the company, to have early development improvement ideas. It is involving nationwide companies from two industries: pharmaceutical and ICT-related. The approach is using the PDP Design Method and SWOT analysis (as part of the 'existing design process' analysis). The result shows that using the approach, the improved design ideas are obtained: agility of the process, development time reduction with concurrent approach, lean initiatives, and evaluation of process iterations. Future research can be done related to the analysis of existing product development in the PDP Design Method and the usage of other tools to study the issue. It is also interesting to study this approach for companies that don't have a "formal"product development process yet.

Original languageEnglish
Title of host publicationRecent Progress on
Subtitle of host publicationMechanical, Infrastructure and Industrial Engineering - Proceedings of the International Symposium on Advances in Mechanical Engineering, ISAME 2019: Quality in Research 2019
Editors Nahry, Dwinanti Rika Marthanty
PublisherAmerican Institute of Physics Inc.
ISBN (Electronic)9780735419865
DOIs
Publication statusPublished - 6 May 2020
Event16th International Conference on Quality in Research, QiR 2019 - 2019 International Symposium on Advances in Mechanical Engineering, ISAME 2019 - Padang, Indonesia
Duration: 22 Jul 201924 Jul 2019

Publication series

NameAIP Conference Proceedings
Volume2227
ISSN (Print)0094-243X
ISSN (Electronic)1551-7616

Conference

Conference16th International Conference on Quality in Research, QiR 2019 - 2019 International Symposium on Advances in Mechanical Engineering, ISAME 2019
CountryIndonesia
CityPadang
Period22/07/1924/07/19

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