@inproceedings{ea094097a3ef4470b26579d2a02c52e4,
title = "Improvement of new product development process by evaluating the existing development approach: Lesson learned from pharmaceutical and ICT companies",
abstract = "The article discusses the implementation of the NPD process design method, while at the same time considering the existing product development applied by the company, to have early development improvement ideas. It is involving nationwide companies from two industries: pharmaceutical and ICT-related. The approach is using the PDP Design Method and SWOT analysis (as part of the 'existing design process' analysis). The result shows that using the approach, the improved design ideas are obtained: agility of the process, development time reduction with concurrent approach, lean initiatives, and evaluation of process iterations. Future research can be done related to the analysis of existing product development in the PDP Design Method and the usage of other tools to study the issue. It is also interesting to study this approach for companies that don't have a {"}formal{"}product development process yet. ",
author = "Muhammad Iqbal and Amalia Suzianti",
note = "Funding Information: This research is supported by the research funding of Hibah Publikasi Internasional Terindeks 9 (PIT 9) No. NKB-0041/ UN2.R3.1/ HKP.05.00/ 2019 from Universitas Indonesia. Publisher Copyright: {\textcopyright} 2020 Author(s). Copyright: Copyright 2020 Elsevier B.V., All rights reserved.; 16th International Conference on Quality in Research, QiR 2019 - 2019 International Symposium on Advances in Mechanical Engineering, ISAME 2019 ; Conference date: 22-07-2019 Through 24-07-2019",
year = "2020",
month = may,
day = "6",
doi = "10.1063/5.0001007",
language = "English",
series = "AIP Conference Proceedings",
publisher = "American Institute of Physics Inc.",
editor = "Nahry and Marthanty, {Dwinanti Rika}",
booktitle = "Recent Progress on",
address = "United States",
}