IMPLEMENTASI DAN PEMANFAATAN LIBRARY CORNER SEBAGAI MEDIA PROMOSI DI PERPUSTAKAAN UMUM JAKARTA SELATAN

Nowadays society has entered an era called the information age. In that context, libraries play a significant role in the management and fulfillment of public information needs. However, lack of visibility or inadequacy of library often becomes an obstacle. This research discusses the promotion done using the Library Corner (LC) with case studies of South Jakarta Public Library. This study aims to understand the contribution of the existence and utilization of LC collections and services to increase of promotion in that library. This study used a qualitative approach with techniques of collection of data through observation and interviews directly at the location of the research targets. The results showed that the South Jakarta Public Library has 5 LCs namely Betawi Corner, iJakarta, BI Corner, BNN Corner, Research Corner. Then, the LC in the public library has not been used as a promotional strategy, but there are plans to be promotional materials when it is ready. In this research, it is expected that South Jakarta Public Library can make LC and develop it as a library media promotion and not only limited to service diversification. Hence, it might improve the image and visibility of libraries in the public eye.