Imperative politeness in the animated film series Salahuddin Al-Ayyubi "Al-Batal Al-Usturah" (a pragmatic analysis)

This research focuses on speeches that contain imperative meanings in the film series Salahuddin Al-Ayyubi "al-Batal al-Usturah episode 5. According to Rahardi (2005: 74-79), based on communicative value, imperative sentences are sentences which contain the purpose of governing or asking that the speech partner do something as the speaker wants. Along with the development of language that is always dynamic, the use of imperative sentences by speakers to govern is not necessarily in the form of imperative verbs. This is due to the context adjustment by speakers to the speech partners. Although the pragmatic meaning of imperatives is not always constructed or formally imperative, in this research the authors specifically examine constructive speech based on the formal form of the Arabic imperative. The authors use qualitative methods in describing the results of this research and do several ways of collecting data as follows: choosing films, orthographic transcription, and Literature Studies. The theoretical basis used as a reference in this study is Searle's speech-act theory, Brown and Levinson politeness scale theory, theory of Ibn Malik on formal imperative form in Arabic, and the theory of imperative pragmatic meaning in Arabic according to al-Hasyimi. The purpose of this research is to describe the utterances that contain imperative politeness in the cartoon film series Salahuddin Al-Ayyubi "al-Batal al-Usturah which is categorized based on meaning in the speech based on pragmatic aspects. The results of this study found four imperative politeness meanings: request, vocative, invitation, and order. The formal form of the imperative of Arabic in these meanings include imperative verbs, la nahi particles, verbal nouns, particles 'irdh, and vocative (nida').