TY - GEN
T1 - Impact analysis on free online marketing using social network Facebook
T2 - 2011 International Conference on Advanced Computer Science and Information Systems, ICACSIS 2011
AU - Handayani, Putu Wuri
AU - Lisdianingrum, Wahyu
PY - 2011
Y1 - 2011
N2 - The growth of Small and Medium Enterprises (SMEs) in Indonesia makes the owner to have an excellent strategies especially marketing strategy to broaden their market share and increase their products or services' quality. Due to SMEs weaknesses of lack in human and financial resources, they need to conduct online marketing to reach their consumers, fasten the transactions and better customer support, thus saving costs for doing marketing campaign, etc. One of the biggest social network in the world, Facebook can be a solution for SMEs by exploited their features i.e. Facebook Profile, Group and Fans Page for marketing purposes. Most of SMEs today have adopted Facebook as their marketing medium but they have not measured the impact and effectiveness of marketing that they have done. In order to better understand the need of online marketing for SMEs and to provide guidelines for Indonesian SMEs in choosing marketing medium, this paper presents the impact analysis of using Facebook in two Indonesian SMEs i.e Inspired 27 and Garlick Store Company.
AB - The growth of Small and Medium Enterprises (SMEs) in Indonesia makes the owner to have an excellent strategies especially marketing strategy to broaden their market share and increase their products or services' quality. Due to SMEs weaknesses of lack in human and financial resources, they need to conduct online marketing to reach their consumers, fasten the transactions and better customer support, thus saving costs for doing marketing campaign, etc. One of the biggest social network in the world, Facebook can be a solution for SMEs by exploited their features i.e. Facebook Profile, Group and Fans Page for marketing purposes. Most of SMEs today have adopted Facebook as their marketing medium but they have not measured the impact and effectiveness of marketing that they have done. In order to better understand the need of online marketing for SMEs and to provide guidelines for Indonesian SMEs in choosing marketing medium, this paper presents the impact analysis of using Facebook in two Indonesian SMEs i.e Inspired 27 and Garlick Store Company.
UR - http://www.scopus.com/inward/record.url?scp=84857297721&partnerID=8YFLogxK
M3 - Conference contribution
AN - SCOPUS:84857297721
SN - 9789791421119
T3 - ICACSIS 2011 - 2011 International Conference on Advanced Computer Science and Information Systems, Proceedings
SP - 171
EP - 176
BT - ICACSIS 2011 - 2011 International Conference on Advanced Computer Science and Information Systems, Proceedings
Y2 - 17 December 2011 through 18 December 2011
ER -
