TY - JOUR
T1 - Ideological Ambivalence: A Social Semiotic Multimodal Analysis of LGBT Activism in @WhatIsUpIndonesia
AU - Auliainsani, Elda Nisya
AU - Anjarningsih, Harwintha Yuhria
PY - 2023/12/18
Y1 - 2023/12/18
N2 - Many people have attempted to criminalize the LGBT community. This study aims to examine how @WhatIsUpIndonesia negotiates the supported ideology with the dominant ideology in their Instagram posts about criminalizing LGBT people through two different cases; the proposed revision of Indonesia's Criminal Code (RKUHP) and Bogor's Regional Regulation on the Prevention and Countermeasures Against Sexually Deviant Behavior. A corpus of two posts about the two cases is analyzed using social semiotic multimodal analysis in two steps: textual analysis and visual analysis. This study finds that WIUI negotiates its relatively liberal values with the dominant conservative ideology in Indonesia by choosing ambivalence through the shifting focus and overgeneralizing the issue using recontextualization and memes. In conclusion, two opposing ideologies in social media activism can be negotiated using ambivalence instead of leaning towards only one. However, the limitations of this research prevented a thorough examination of how WIUI interacts with its audience.
AB - Many people have attempted to criminalize the LGBT community. This study aims to examine how @WhatIsUpIndonesia negotiates the supported ideology with the dominant ideology in their Instagram posts about criminalizing LGBT people through two different cases; the proposed revision of Indonesia's Criminal Code (RKUHP) and Bogor's Regional Regulation on the Prevention and Countermeasures Against Sexually Deviant Behavior. A corpus of two posts about the two cases is analyzed using social semiotic multimodal analysis in two steps: textual analysis and visual analysis. This study finds that WIUI negotiates its relatively liberal values with the dominant conservative ideology in Indonesia by choosing ambivalence through the shifting focus and overgeneralizing the issue using recontextualization and memes. In conclusion, two opposing ideologies in social media activism can be negotiated using ambivalence instead of leaning towards only one. However, the limitations of this research prevented a thorough examination of how WIUI interacts with its audience.
KW - @WhatIsUpIndonesia
KW - ambivalence
KW - LGBT activism
KW - meme
KW - social semiotic multimodal analysis
UR - https://kata.petra.ac.id/index.php/ing/article/view/19561
U2 - 10.9744/kata.25.2.65-80
DO - 10.9744/kata.25.2.65-80
M3 - Article
SN - 1411-2639
VL - 25
SP - 65
EP - 80
JO - k@ta
JF - k@ta
IS - 2
ER -