Identification of success factor for B2B E-commerce in Indonesia

Padmapuspita J. Lalita, Rahmat Nurcahyo, Djoko Sihono Gabriel

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

The potential of B2B e-commerce is very promising with the development of information and communication technology nowadays. So far there have been several B2B e-commerce players trying to work on the Indonesian market. The competition occurs among B2B e-commerce platform providers to fight for the potential of the B2B market in Indonesia which is still classified as “green” with various challenges faced. This research was conducted to identify the success factors of B2B e-commerce market in Indonesia by developing a questionnaire and implementing pairwise comparison matrix. The pairwise comparison matrix is used to determine the success factor for B2B e-commerce industry in Indonesia. The result is infrastructure IT is the most important success factor in developing B2B e-commerce in Indonesia and government support is the least success factors in developing B2B e-commerce in Indonesia.

Original languageEnglish
Title of host publicationProceedings of the 11th Annual International Conference on Industrial Engineering and Operations Management, 2021
PublisherIEOM Society
Pages547-556
Number of pages10
ISBN (Print)9781792361241
Publication statusPublished - 2021
Event11th Annual International Conference on Industrial Engineering and Operations Management, IEOM 2021 - Virtual, Online
Duration: 7 Mar 202111 Mar 2021

Publication series

NameProceedings of the International Conference on Industrial Engineering and Operations Management
ISSN (Electronic)2169-8767

Conference

Conference11th Annual International Conference on Industrial Engineering and Operations Management, IEOM 2021
CityVirtual, Online
Period7/03/2111/03/21

Keywords

  • B2B
  • Competitive strategy
  • E-Commerce
  • Pairwise comparison matrix

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