TY - GEN
T1 - Identification of success factor for B2B E-commerce in Indonesia
AU - Lalita, Padmapuspita J.
AU - Nurcahyo, Rahmat
AU - Gabriel, Djoko Sihono
N1 - Publisher Copyright:
© IEOM Society International.
PY - 2021
Y1 - 2021
N2 - The potential of B2B e-commerce is very promising with the development of information and communication technology nowadays. So far there have been several B2B e-commerce players trying to work on the Indonesian market. The competition occurs among B2B e-commerce platform providers to fight for the potential of the B2B market in Indonesia which is still classified as “green” with various challenges faced. This research was conducted to identify the success factors of B2B e-commerce market in Indonesia by developing a questionnaire and implementing pairwise comparison matrix. The pairwise comparison matrix is used to determine the success factor for B2B e-commerce industry in Indonesia. The result is infrastructure IT is the most important success factor in developing B2B e-commerce in Indonesia and government support is the least success factors in developing B2B e-commerce in Indonesia.
AB - The potential of B2B e-commerce is very promising with the development of information and communication technology nowadays. So far there have been several B2B e-commerce players trying to work on the Indonesian market. The competition occurs among B2B e-commerce platform providers to fight for the potential of the B2B market in Indonesia which is still classified as “green” with various challenges faced. This research was conducted to identify the success factors of B2B e-commerce market in Indonesia by developing a questionnaire and implementing pairwise comparison matrix. The pairwise comparison matrix is used to determine the success factor for B2B e-commerce industry in Indonesia. The result is infrastructure IT is the most important success factor in developing B2B e-commerce in Indonesia and government support is the least success factors in developing B2B e-commerce in Indonesia.
KW - B2B
KW - Competitive strategy
KW - E-Commerce
KW - Pairwise comparison matrix
UR - http://www.scopus.com/inward/record.url?scp=85114220330&partnerID=8YFLogxK
M3 - Conference contribution
AN - SCOPUS:85114220330
SN - 9781792361241
T3 - Proceedings of the International Conference on Industrial Engineering and Operations Management
SP - 547
EP - 556
BT - Proceedings of the 11th Annual International Conference on Industrial Engineering and Operations Management, 2021
PB - IEOM Society
T2 - 11th Annual International Conference on Industrial Engineering and Operations Management, IEOM 2021
Y2 - 7 March 2021 through 11 March 2021
ER -