The growth of Generation Z that began to enliven the labor market was noted by Badan Pusat Statistik that as of August 2018 the total Generation Z workforce reached 13.5% of the total workforce in Indonesia, which in 2020 is predicted to reach 20%. Generation Z who is now starting to color the job market was born in a time when internet technology was in great development, so they have several characteristics that are different from previous generations. The different characteristics between Generation Z and previous generations creates new challenges for companies in managing organizational communication, consists of internal communication. Company or organization have to face this generation who is very virtual and superficial in building a relationship, for communication between employee has a strong correlation with the success of the organization. Besides internal communication, Generation Z employees need leaders who can connect with them and inspire them to big goals. Therefore, study analyzes the relationship between transformational leadership style and internal communication with the employee performance of Generation Z in Tech Company. This research uses quantitative research methods with multiple linear regression analysis. The results of the study finds a significant relationship between transformational leadership style and internal communication with the employee performance of Generation Z in Tokopedia.
|Published - 17 Dec 2019