There is a phenomenon of successful and failed startup build by college students. While universities trying to support their innovation with business incubator program. The incubate program facilitates, accompany, and prepare their new business model to be able to compete in the market. With the demographic of students proposed as a tenant in the incubator program, the report found they are the generation that savvy with technology. Four quadrants used to understand the respective roles of IT Leadership which are support, factory, turnaround, and strategic. With that viewpoint, this initial research aimed to find out the IT leadership perception of the tenant. Survey conducted on the alumni of the incubator program. The open-ended question included in the questionnaire, profile of the tenant, news, and website added as our analytical material to get more insight. The results of this study indicate the tendency of startup business patterns based on questionnaire indicators, namely the turnaround quadrant with the total value of 2.286, Factory with value 1.714, strategic 1.429 and support 0.786. These results indicate that the role of IT in startup business incubators is used to search for new potential business models and innovation to develop new products or services. While most of the respondents have a perception of IT leadership for long term strategic vision.