How personal, technical, social environments affecting generation Z to utilise video-based sharing platform in learning process during crisis?

Dedi I. Inan, Achmad Nizar Hidayanto, Ratna Juita, Christopher Y. Hasian, Kevin Luvian, Leonardo, Samuel Ludwig Ian, Setyawan Pratama

Research output: Contribution to journalArticlepeer-review

1 Citation (Scopus)

Abstract

In a crisis such as COVID-19 that struck the world in 2019, social and community activities are restricted, including in-person classes. On the one hand, these restrictions are aimed as a precautionary measure against the virus spread; on the other hand, this could lead to a lost generation without an educational process. Notwithstanding this, online learning through a video-sharing platform is envisaged as the best way to keep learning in this particular situation. However, students have their learning style preferences. While a video-based sharing platform is seen as the most representative way of facilitating self-directed learning, understanding the motivations driving the adoption is crucial. This paper investigates technical, social, and personal environments that motivate generation Z to utilise this tool for self-directed learning, employing Social Cognitive Theory (SCT) as the theoretical lens. A total of 251 survey responses from this cohort were collected and analysed with a structural equation modelling approach. The findings reveal that perceived usefulness and content quality, peer influence, and self-efficacy and outcome from three perspectives, respectively, determine the adoption intention substantially by 67.1%. These findings provide several important implications for video-sharing platform acceptance in terms of both research and practice. Limitations and future research directions are also discussed.

Original languageEnglish
Article number3
JournalResearch and Practice in Technology Enhanced Learning
Volume19
DOIs
Publication statusPublished - 2024

Keywords

  • Behavioural intention
  • Learning resource
  • Social Cognitive Theory
  • Video sharing platform
  • YouTube

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