How does product type, trust, risk and perceived value affect online purchase intention?

A. Jiwasiddi, T. Ezni Balqiah

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

Internet shopping is continued to rise significantly each year. In the beginning, online shopping is dominated by products in search category such as books and CD’s, what interesting is in the last few years one of the most increasing number of products purchased online are clothing products, an experience product that is considered high risk for online purchase, along with that reason is the fact that research about value and perceived trust in internet shopping is still limited, this research is going to investigate how product type, trust, risk, and perceived value affect the consumer online purchase intention. Using online questionaires, findings shows that few criteria can be applied for both product category; book and clothing. Perceived value have significant impact in increasing purchase intention for both product categories. Perceived Risk turns out to be not negatively impact purchase intention for both products/website. The role of trust doesn’t give a significant impact in this model And there are a strong evidence that pleasure have a significant effect to perceived value on both of the product category. Results and the complete finding of this research can be read in the full paper.

Original languageEnglish
Title of host publicationHeritage, Culture and Society
Subtitle of host publicationResearch agenda and best practices in the hospitality and tourism industry - Proceedings of the 3rd International Hospitality and Tourism Conference, IHTC 2016 and 2nd International Seminar on Tourism, ISOT 2016
EditorsSalleh Mohd Radzi, Mohd Hafiz Mohd Hanafiah, Norzuwana Sumarjan, Zurinawati Mohi, Didi Sukyadi, Karim Suryadi, Pupung Purnawarman
PublisherCRC Press/Balkema
Pages495-500
Number of pages6
ISBN (Print)9781138032767
Publication statusPublished - 1 Jan 2016
Event3rd International Hospitality and Tourism Conference, IHTC 2016 and 2nd International Seminar on Tourism, ISOT 2016 - Bandung, Indonesia
Duration: 10 Oct 201612 Oct 2016

Publication series

NameHeritage, Culture and Society: Research agenda and best practices in the hospitality and tourism industry - Proceedings of the 3rd International Hospitality and Tourism Conference, IHTC 2016 and 2nd International Seminar on Tourism, ISOT 2016

Conference

Conference3rd International Hospitality and Tourism Conference, IHTC 2016 and 2nd International Seminar on Tourism, ISOT 2016
CountryIndonesia
CityBandung
Period10/10/1612/10/16

Keywords

  • Online perceived value
  • Online shopping
  • Product category

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