This paper intends to examine the effects of digital capabilities on the co-creation of the experience of Indonesia’s marine tourism destinations from the perspective of international visitors sailing into Indonesia on yachts. Data were collected from questionnaires administered to tourists as they were berthing. A total of 109 questionnaires were collected from 67 yachts. The results of the analysis show that digital capabilities to value co-creation exert significant effects. The ability of destinations to utilize varied end users applications pertaining to marine tourism destinations was found to be the most important factor influencing the co-creation of the tourist experience of marine destinations in Indonesia.
|Name||Advances in Social Science, Education and Humanities Research|
|Conference||3rd International Conference on Vocational Higher Education (ICVHE 2018)|
|Period||2/08/18 → 4/08/18|
- digital capabilities
- co-creation of experience
- yacht tourism
- marine tourism destinations