How Consumers Respond to Corporate Social Responsibility Initiative: Cause Related Marketing vs Philantrophy

Keyphrases

• Corporate Social Responsibility Initiative 100%
• CSR Initiatives 100%
• Cause-related Marketing 100%
• Loyalty 40%
• Philanthropy 40%
• CSR Motives 40%
• Online Survey 20%
• Corporate Strategy 20%
• Customer Satisfaction 20%
• Customer Loyalty 20%
• Equation Model 20%
• Customer Trust 20%
• Benevolence 20%
• Stakeholder Interests 20%
• Retail Industry 20%
• Transportation Industry 20%
• Structural Equation 20%
• CSR Activities 20%
• Corporate Agents 20%
• Perceived Motives 20%

Social Sciences

• Corporate Social Responsibility 100%
• Corporate Volunteering 100%
• Philanthropy 100%
• Cause Related Marketing 100%
• Online Survey 50%
• Corporate Strategy 50%
• Customer Loyalty 50%
• Transportation Industry 50%

Economics, Econometrics and Finance

• Corporate Social Responsibility 100%
• Philanthropy 100%
• Industry 50%
• Customer Retention 50%
• Strategic Management 50%
• Transportation Industry 50%