Heuristic decision making: Answers or bonkers (analysis in construction project)

Jean Richard Jokhu, Rofikoh Rokhim

Research output: Contribution to journalArticlepeer-review


This study mainly focused on introducing a heuristic decision-making process as a central process in project-based firms in a developing country. This research shed light on a project-based firm from an underdeveloped region with a different decision processing method. In the construction industry, competition is decided since they choose the project. Therefore, this study used small and medium-sized enterprises (SMEs) in the construction industry as a unit analysis to investigate how firm and government institutions can affect project performance chosen by the heuristic decision-making process. The data was collected from 129 project-based SMEs in Indonesia and the structured equation modelling from LISREL was used to analyse the data. The results showed a significant relationship between a firm with a heuristic decision-making process and a firm toward project performance.

Original languageEnglish
Pages (from-to)95-112
Number of pages18
JournalMalaysian Journal of Consumer and Family Economics
Issue numberS1
Publication statusPublished - 2021


  • Firm resource
  • Government regulation
  • Heuristic
  • Project quality


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