Has Culture an Impact on the Importance of UX Aspects?

Martin Schrepp, Harry Santoso

Research output: Contribution to journalConference articlepeer-review

Abstract

We investigate if the cultural background of a person has an influence on the subjective importance of UX aspects for several common product categories. To clarify this, we replicate an already published study with German students (Winter et al., 2017) in Indonesia. Results show significant differences concerning the rated importance of UX aspects for many product categories. Especially hedonic quality aspects are rated higher concerning their importance in the Indonesian sample. However, if we just look at the order of the importance ratings, then both samples show a quite high agreement.

Original languageEnglish
Pages (from-to)143-148
Number of pages6
JournalLecture Notes in Informatics (LNI), Proceedings - Series of the Gesellschaft fur Informatik (GI)
DOIs
Publication statusPublished - 2018
EventMensch und Computer 2018, MuC 2018 - Workshopband - Human and Computer 2018, MuC 2018 - Workshop Proceedings - Dresden, Germany
Duration: 2 Sep 20185 Sep 2018

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