Has Culture an Impact on the Importance of UX Aspects?

Martin Schrepp, Harry Santoso

Research output: Contribution to journalConference articlepeer-review


We investigate if the cultural background of a person has an influence on the subjective importance of UX aspects for several common product categories. To clarify this, we replicate an already published study with German students (Winter et al., 2017) in Indonesia. Results show significant differences concerning the rated importance of UX aspects for many product categories. Especially hedonic quality aspects are rated higher concerning their importance in the Indonesian sample. However, if we just look at the order of the importance ratings, then both samples show a quite high agreement.

Original languageEnglish
Pages (from-to)143-148
Number of pages6
JournalLecture Notes in Informatics (LNI), Proceedings - Series of the Gesellschaft fur Informatik (GI)
Publication statusPublished - 2018
EventMensch und Computer 2018, MuC 2018 - Workshopband - Human and Computer 2018, MuC 2018 - Workshop Proceedings - Dresden, Germany
Duration: 2 Sept 20185 Sept 2018


Dive into the research topics of 'Has Culture an Impact on the Importance of UX Aspects?'. Together they form a unique fingerprint.

Cite this