GAMIFIED ENTREPRENEURIAL TRAINING, MATURITY OF E-COMMERCE ADOPTION IN ENHANCING SMALL BUSINESS PERFORMANCE

Lasmy, Tirta Nugraha Mursitama, Management Asnan Furinto, Setyo Hari Wijanto

Research output: Contribution to journalArticlepeer-review

1 Citation (Scopus)

Abstract

Entrepreneurship is the main driver of a country's economy, including Indonesia. MSMEs provide a large contribution to Indonesia's GDP, even larger than large scale businesses. In addition, it has high labor absorption. Therefore, the business performance of MSMEs needs to be maintained, even scaling up. However, MSMEs lack confidence in ecommerce adoption and have minimal entrepreneurship training. This study examines the gamified role of entrepreneurship training (ET) on the maturity of e-commerce adoption (MECA) in enhancing the performance of small businesses (SBP). This research is a quantitative study, distributing questionnaires online with a total number of respondents of 459 small businesses in the F&B sector in Jakarta with age >3 years, and data analysis using SEM LISREL. This study's results are gamification, which plays an essential role in the ET process; ET and MECA has a significant effect on the MECA, partially. Meanwhile, ET does not have a significant effect on the SBP through MECA mediation.

Original languageEnglish
Pages (from-to)1-7
Number of pages7
JournalAcademy of Entrepreneurship Journal
Volume27
Issue number3
Publication statusPublished - 2021

Keywords

  • Entrepreneurial Training
  • Gamification
  • Maturity of E-Commerce Adoption
  • SmallBusiness Performance

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