GAMIFICATION TO IMPROVE SCRUM ADOPTION: A CASE STUDY AT POULTRY STARTUP IN INDONESIA

Agile methodology offers software development flexibility to respond to changes quickly. Agile methods are better than traditional ones, especially in terms of reducing costs much more efficiently. One of the Agile approaches is Scrum which involves a small team to make a Sprint in the process. Agile and Scrum are not without gaps; there are challenges in adopting them. Among the challenges are poor communication, lack of team motivation, and lack of support from the senior development team. All of Scrum's adaptation challenges stem from the human factor running it. Applying the concept of gamification in Scrum can address these challenges. Gamification can enrich non-gaming processes by making them more enjoyable and increasing the productivity of the development team. This study focuses on investigating the Scrum team at the poultry startup that applies the Scrum approach to adapting to changes quickly. Jira application is used to manage scrum within the company. Jira Software has "Trophies for Jira Dashboard"application for gamification implementation on the development team. The application of gamification will make the development team feel happy, like they are running a game in a work environment with healthy and fun competition. By implementing gamification, development team experiences personal growth, more motivation at work, increased efficiency, and early issue resolution, leading to improved productivity and enhancing agile success rate. As a result of this research, gamification process impacts 69% of Agile success, indicating that the company will have benefit by applying gamification without significantly increasing its costs.