In our paper we discuss advanced viewpoints to "Kansei" and cross-cultural computing, to context modelling, context-sensitive information systems, and cross-cultural software engineering. Culture is embodied in how people interact with other individuals and with their environment. It is a way of life formed under specific historical, natural and social conditions. Culture can be considered as one example of context. A computational method, a computer system, or an application is context-sensitive if it includes context-based functions and if it uses context to provide relevant information and services to the user, where relevancy depends on the user's impressions and the situation at hand. Because of globalization, cultural competence together with context sensitive information systems and their development has become an important dimension for success in today's international business and research.