Fundraising Strategies to Optimize Zakat Potential in Indonesia: An Exploratory Qualitative Study

This paper aims to identify and evaluate fundraising strategies implemented by various types of zakah institutions in Indonesia. The study employs a qualitative research approach through semi-structured interviews with zakah organizations in Indonesia. The main finding suggests some differences in the fundraising strategies. Corporate and government zakah agencies tend to use traditional fundraising strategies, with a partnership approach for collecting zakah and a community-oriented approach for communicating zakah. In contrast, private zakah agencies tend to use market-oriented fundraising strategies allied with retail collection approach and an individual communication approach.