Abstract
This paper aims to identify and evaluate fundraising strategies implemented by various types of zakah institutions in Indonesia. The study employs a qualitative research approach through semi-structured interviews with zakah organizations in Indonesia. The main finding suggests some differences in the fundraising strategies. Corporate and government zakah agencies tend to use traditional fundraising strategies, with a partnership approach for collecting zakah and a community-oriented approach for communicating zakah. In contrast, private zakah agencies tend to use market-oriented fundraising strategies allied with retail collection approach and an individual communication approach.
| Original language | English |
|---|---|
| Pages (from-to) | 1-24 |
| Journal | Al-Iqtishad Journal of Islamic Economics |
| Volume | 1 |
| Issue number | 10 |
| DOIs | |
| Publication status | Published - 1 Jan 2018 |
Keywords
- fundraising strategy, zakah organizations, Islamic charities, Islamic voluntary sector