TY - GEN
T1 - Formulating e-business strategy for branchless banking
T2 - 8th International Conference on Advanced Computer Science and Information Systems, ICACSIS 2016
AU - Syaniardi, Yuan Hanif
AU - Shihab, Muhammad Rifki
N1 - Publisher Copyright:
© 2016 IEEE.
PY - 2017/3/6
Y1 - 2017/3/6
N2 - PT XYZ launched branchless banking product named MNO in April 2015 to support Branchless Financial Service from Otoritas Jasa Keuangan. But until April 2016, the number of MNO customers still few and far from the targets set in the business plan. The main problem faced by PT XYZ is because they have not had experience in the field of branchless banking. In this research, e-business strategies for branchless banking product is prepared in order to compete with products from other banks. E-business strategy formulation is done using a Chen framework with data collection techniques consisting of interviews, observation, and document review. This research results in 16 e-business strategy for PT XYZ branchless banking product.
AB - PT XYZ launched branchless banking product named MNO in April 2015 to support Branchless Financial Service from Otoritas Jasa Keuangan. But until April 2016, the number of MNO customers still few and far from the targets set in the business plan. The main problem faced by PT XYZ is because they have not had experience in the field of branchless banking. In this research, e-business strategies for branchless banking product is prepared in order to compete with products from other banks. E-business strategy formulation is done using a Chen framework with data collection techniques consisting of interviews, observation, and document review. This research results in 16 e-business strategy for PT XYZ branchless banking product.
KW - Chen framework
KW - branchless banking
KW - e-business strategy
UR - http://www.scopus.com/inward/record.url?scp=85017025794&partnerID=8YFLogxK
U2 - 10.1109/ICACSIS.2016.7872769
DO - 10.1109/ICACSIS.2016.7872769
M3 - Conference contribution
AN - SCOPUS:85017025794
T3 - 2016 International Conference on Advanced Computer Science and Information Systems, ICACSIS 2016
SP - 201
EP - 206
BT - 2016 International Conference on Advanced Computer Science and Information Systems, ICACSIS 2016
PB - Institute of Electrical and Electronics Engineers Inc.
Y2 - 15 October 2016 through 16 October 2016
ER -