Formulating e-business strategy for branchless banking: A case of a bank in Indonesia

Yuan Hanif Syaniardi, Muhammad Rifki Shihab

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

1 Citation (Scopus)

Abstract

PT XYZ launched branchless banking product named MNO in April 2015 to support Branchless Financial Service from Otoritas Jasa Keuangan. But until April 2016, the number of MNO customers still few and far from the targets set in the business plan. The main problem faced by PT XYZ is because they have not had experience in the field of branchless banking. In this research, e-business strategies for branchless banking product is prepared in order to compete with products from other banks. E-business strategy formulation is done using a Chen framework with data collection techniques consisting of interviews, observation, and document review. This research results in 16 e-business strategy for PT XYZ branchless banking product.

Original languageEnglish
Title of host publication2016 International Conference on Advanced Computer Science and Information Systems, ICACSIS 2016
PublisherInstitute of Electrical and Electronics Engineers Inc.
Pages201-206
Number of pages6
ISBN (Electronic)9781509046294
DOIs
Publication statusPublished - 6 Mar 2017
Event8th International Conference on Advanced Computer Science and Information Systems, ICACSIS 2016 - Malang, Indonesia
Duration: 15 Oct 201616 Oct 2016

Publication series

Name2016 International Conference on Advanced Computer Science and Information Systems, ICACSIS 2016

Conference

Conference8th International Conference on Advanced Computer Science and Information Systems, ICACSIS 2016
CountryIndonesia
CityMalang
Period15/10/1616/10/16

Keywords

  • branchless banking
  • Chen framework
  • e-business strategy

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