@inproceedings{2c304725e3bf4822b136c79b7d5b1117,
title = "Fixed Mobile Convergence (FMC) Services in Indonesia: A Conjoint Analysis of Customer Preference",
abstract = "The Fixed Mobile Convergence (FMC) services in Indonesia has yet to be implemented. However, Indonesian telecom operators should consider their strategies on FMC services by offering bundling of fixed and mobile services. This research aims to provide market insight into customer preference for Fixed Mobile Convergence (FMC) services in the Indonesian market. We identified 6 attributes and utilized conjoint analysis as an approach to examining these preference attributes and their importance. The survey was conducted by sampling 115 respondents of the Indonesian fixed broadband service subscriber. The findings have indicated that fixed rate pricing schemes, accessible mobile TV HD services, wide signal coverage, single billing schemes and seamless handover emerge as the customer preferences for FMC services. Special discounts and free calls could be attractive benefits in the initial phase of these services.",
keywords = "Attribute, Conjoint Analysis, Customer Preference, FMC services",
author = "Pahlevi, {Al Bukhari} and Muhammad Suryanegara",
note = "Publisher Copyright: {\textcopyright} 2018 IEEE.; 18th International Symposium on Communication and Information Technology, ISCIT 2018 ; Conference date: 26-09-2018 Through 29-09-2018",
year = "2018",
month = dec,
day = "24",
doi = "10.1109/ISCIT.2018.8587995",
language = "English",
series = "ISCIT 2018 - 18th International Symposium on Communication and Information Technology",
publisher = "Institute of Electrical and Electronics Engineers Inc.",
pages = "195--198",
booktitle = "ISCIT 2018 - 18th International Symposium on Communication and Information Technology",
address = "United States",
}