Fixed Mobile Convergence (FMC) Services in Indonesia: A Conjoint Analysis of Customer Preference

Al Bukhari Pahlevi, Muhammad Suryanegara

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

1 Citation (Scopus)

Abstract

The Fixed Mobile Convergence (FMC) services in Indonesia has yet to be implemented. However, Indonesian telecom operators should consider their strategies on FMC services by offering bundling of fixed and mobile services. This research aims to provide market insight into customer preference for Fixed Mobile Convergence (FMC) services in the Indonesian market. We identified 6 attributes and utilized conjoint analysis as an approach to examining these preference attributes and their importance. The survey was conducted by sampling 115 respondents of the Indonesian fixed broadband service subscriber. The findings have indicated that fixed rate pricing schemes, accessible mobile TV HD services, wide signal coverage, single billing schemes and seamless handover emerge as the customer preferences for FMC services. Special discounts and free calls could be attractive benefits in the initial phase of these services.

Original languageEnglish
Title of host publicationISCIT 2018 - 18th International Symposium on Communication and Information Technology
PublisherInstitute of Electrical and Electronics Engineers Inc.
Pages195-198
Number of pages4
ISBN (Electronic)9781538684580
DOIs
Publication statusPublished - 24 Dec 2018
Event18th International Symposium on Communication and Information Technology, ISCIT 2018 - Bangkok, Thailand
Duration: 26 Sep 201829 Sep 2018

Publication series

NameISCIT 2018 - 18th International Symposium on Communication and Information Technology

Conference

Conference18th International Symposium on Communication and Information Technology, ISCIT 2018
CountryThailand
CityBangkok
Period26/09/1829/09/18

Keywords

  • Attribute
  • Conjoint Analysis
  • Customer Preference
  • FMC services

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