Fixed broadband customer area mapping using spatial analysis

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

1 Citation (Scopus)

Abstract

Implementation of marketing strategy plays an important role in increasing the number of sales and market penetration, especially in competitive market. In geo-marketing approach, spatial analysis of customer distribution patterns is used as a parameter to determine a comprehensive marketing strategy. Hence, this study was conducted to find the spatial patterns of fixed broadband customer distribution from geographic information system based customer data. This research was conducted using spatial analysis method, which is kernel density estimation. The results obtained from this study provide an overview of customer area mapping in the form of heatmap.

Original languageEnglish
Title of host publicationProceedings - 2017 IEEE 8th International Conference on Awareness Science and Technology, iCAST 2017
PublisherInstitute of Electrical and Electronics Engineers Inc.
Pages109-114
Number of pages6
ISBN (Electronic)9781538629659
DOIs
Publication statusPublished - 12 Jan 2018
Event8th IEEE International Conference on Awareness Science and Technology, iCAST 2017 - Taichung, Taiwan, Province of China
Duration: 8 Nov 201710 Nov 2017

Publication series

NameProceedings - 2017 IEEE 8th International Conference on Awareness Science and Technology, iCAST 2017
Volume2018-January

Conference

Conference8th IEEE International Conference on Awareness Science and Technology, iCAST 2017
CountryTaiwan, Province of China
CityTaichung
Period8/11/1710/11/17

Keywords

  • customer area mapping
  • geographic information system
  • kernel density estimation
  • spatial analysis

Fingerprint Dive into the research topics of 'Fixed broadband customer area mapping using spatial analysis'. Together they form a unique fingerprint.

Cite this