TY - GEN
T1 - Fixed broadband customer area mapping using spatial analysis
AU - Prajitno, Isti Surjandari
AU - Rosyidah, Asma
PY - 2018/1/12
Y1 - 2018/1/12
N2 - Implementation of marketing strategy plays an important role in increasing the number of sales and market penetration, especially in competitive market. In geo-marketing approach, spatial analysis of customer distribution patterns is used as a parameter to determine a comprehensive marketing strategy. Hence, this study was conducted to find the spatial patterns of fixed broadband customer distribution from geographic information system based customer data. This research was conducted using spatial analysis method, which is kernel density estimation. The results obtained from this study provide an overview of customer area mapping in the form of heatmap.
AB - Implementation of marketing strategy plays an important role in increasing the number of sales and market penetration, especially in competitive market. In geo-marketing approach, spatial analysis of customer distribution patterns is used as a parameter to determine a comprehensive marketing strategy. Hence, this study was conducted to find the spatial patterns of fixed broadband customer distribution from geographic information system based customer data. This research was conducted using spatial analysis method, which is kernel density estimation. The results obtained from this study provide an overview of customer area mapping in the form of heatmap.
KW - customer area mapping
KW - geographic information system
KW - kernel density estimation
KW - spatial analysis
UR - http://www.scopus.com/inward/record.url?scp=85050665892&partnerID=8YFLogxK
U2 - 10.1109/ICAwST.2017.8256427
DO - 10.1109/ICAwST.2017.8256427
M3 - Conference contribution
T3 - Proceedings - 2017 IEEE 8th International Conference on Awareness Science and Technology, iCAST 2017
SP - 109
EP - 114
BT - Proceedings - 2017 IEEE 8th International Conference on Awareness Science and Technology, iCAST 2017
PB - Institute of Electrical and Electronics Engineers Inc.
T2 - 8th IEEE International Conference on Awareness Science and Technology, iCAST 2017
Y2 - 8 November 2017 through 10 November 2017
ER -