Abstract
Despite limited financial resources of people with minimum wage in Indonesia, they have embraced Financial Technology (fintech). There are two types of fintech, i.e. card-based electronic wallet and application-based digital cash. The aim of this research is to rank the acceptance factors of e-wallet and digital cash by low income individuals. Initially, Systematic Literature Review (SLR) was conducted to develop a structural hierarchy of the Analytic Hierarchy Process (AHP). It was followed by interviews with fintech experts to validate the structural hierarchy. Finally, AHP pairwise comparison questionnaires were filled out by 18 respondents, who have experiences using electronic wallet or digital cash. The results show that highest reception factor of both fintech types is ease of use. Speed is the second top rank acceptance factor of electronic wallet, whilst cost-benefit is the second factor of digital cash reception. These findings can enable fintech providers to improve their better marketing strategy, by enhancing their products related its ease of use, speed, and cost.
| Original language | English |
|---|---|
| Title of host publication | 2018 International Conference on Information Technology Systems and Innovation, ICITSI 2018 - Proceedings |
| Publisher | Institute of Electrical and Electronics Engineers Inc. |
| Pages | 284-289 |
| Number of pages | 6 |
| ISBN (Electronic) | 9781538656938 |
| DOIs | |
| Publication status | Published - 22 Apr 2019 |
| Event | 5th International Conference on Information Technology Systems and Innovation, ICITSI 2018 - Bandung - Padang, Indonesia Duration: 22 Oct 2018 → 26 Oct 2018 |
Publication series
| Name | 2018 International Conference on Information Technology Systems and Innovation, ICITSI 2018 - Proceedings |
|---|
Conference
| Conference | 5th International Conference on Information Technology Systems and Innovation, ICITSI 2018 |
|---|---|
| Country/Territory | Indonesia |
| City | Bandung - Padang |
| Period | 22/10/18 → 26/10/18 |
UN SDGs
This output contributes to the following UN Sustainable Development Goals (SDGs)
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SDG 8 Decent Work and Economic Growth
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SDG 10 Reduced Inequalities
Keywords
- Acceptance factor
- Analytic Hierarchy Process (AHP)
- Digital cash
- Electronic transaction
- Electronic wallet
- Financial technology (fintech)
- Payment system
- Systematic Literature Review (SLR)
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