Financial Technology Acceptance Factors of Electronic Wallet and Digital Cash in Indonesia

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

4 Citations (Scopus)

Abstract

Despite limited financial resources of people with minimum wage in Indonesia, they have embraced Financial Technology (fintech). There are two types of fintech, i.e. card-based electronic wallet and application-based digital cash. The aim of this research is to rank the acceptance factors of e-wallet and digital cash by low income individuals. Initially, Systematic Literature Review (SLR) was conducted to develop a structural hierarchy of the Analytic Hierarchy Process (AHP). It was followed by interviews with fintech experts to validate the structural hierarchy. Finally, AHP pairwise comparison questionnaires were filled out by 18 respondents, who have experiences using electronic wallet or digital cash. The results show that highest reception factor of both fintech types is ease of use. Speed is the second top rank acceptance factor of electronic wallet, whilst cost-benefit is the second factor of digital cash reception. These findings can enable fintech providers to improve their better marketing strategy, by enhancing their products related its ease of use, speed, and cost.

Original languageEnglish
Title of host publication2018 International Conference on Information Technology Systems and Innovation, ICITSI 2018 - Proceedings
PublisherInstitute of Electrical and Electronics Engineers Inc.
Pages284-289
Number of pages6
ISBN (Electronic)9781538656938
DOIs
Publication statusPublished - 22 Apr 2019
Event5th International Conference on Information Technology Systems and Innovation, ICITSI 2018 - Bandung - Padang, Indonesia
Duration: 22 Oct 201826 Oct 2018

Publication series

Name2018 International Conference on Information Technology Systems and Innovation, ICITSI 2018 - Proceedings

Conference

Conference5th International Conference on Information Technology Systems and Innovation, ICITSI 2018
Country/TerritoryIndonesia
CityBandung - Padang
Period22/10/1826/10/18

Keywords

  • Acceptance factor
  • Analytic Hierarchy Process (AHP)
  • Digital cash
  • Electronic transaction
  • Electronic wallet
  • Financial technology (fintech)
  • Payment system
  • Systematic Literature Review (SLR)

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