The evolution of technology has made communication much easier. The existence of recent sophisticated platforms, operating systems and apps have changed the way people communicate. This is supported by McLuhan's statement about the determinism theory of technology which was written in his book The Guttenberg Galaxy: The Making of Thypographic Man in 1962 that technology affects the way people communicate(Straubhaar, Larose, & Davenport, 2010)In this modern era, the evolution of technology has brought the communication amongs celebrity, fans and haters to the next level. Through social media such as Instagram, a celebrity just need post a picture or a video on their Instagram to give update about their activities for the followers. However, their followers are not just their lovers or fans but their haters as well. Instagram as social media offers a cyber space which enables cyber societies to interact freely. However, this cyber space also allows haters to exist on social media.
- technology evolution; cyber space; cyber society; haters; Instagram; perkembangan teknologi