Indonesian traditional shipping industry is an industry which engaged in the field of transport-goods from one to another site using traditional ship called Phinisi sailing motor ship. By maximizing the role of traditional shipping, it could help Indonesia to increase the strength of 3 main pillars, politics, economy and culture on ASEAN Economic Community at once. The increasing number of traditional shipping fleet will assists the monitoring of Republic Indonesia marine areas. As it will support more local economic opportunities by open many areas that difficult to reach. In culture-wise, the existence of traditional shipping can bring the spotlight to Indonesian heritage, which is the great Phinisi. Financial and technical analysis are used in this study. The goal of the financial analysis is to find out the feasibility of traditional shipping industry, based on 4 factors; NPV, IRR, Profitability Index, and Payback Period. The sources is obtained by interviewing several companies located at Sunda Kelapa port. The scope of the problems revered to the 496 GT ship, sails through Jakarta-Palembang trading route which brings cement for 20 years old aged project. According to the positive results of the indicators, it is safe to say that traditional shipping industry is prosperous.